The term Digital Marketing consists of two terms that are “Digital” and “Marketing”, but it captures every single place in the world. The concept of this most trending term was started in the ’90s. But most of us still have a lot of misconceptions about What Digital Marketing is?
Let us first understand What is Digital Marketing?
A number of people have misconceptions about digital marketing. They still think that the use of social media platforms is considered as digital marketing. They are right but partially. Digital Marketing is a broad term. We can say that social media is one of the pillars of digital marketing.
As usual, Wikipedia does a crappy job at explaining it “Digital Marketing is an umbrella term for the targeted, measurable and interactive marketing of products or services using and blah….. blah…..”.
Bemused….haha… Trust me guys, I am also Stamped
In Simple terms “Digital Marketing is a process of marketing by which we can increase our products or services visibility on any search engine platform (like Google, Bing, Yahoo, Yandex, Baidu and so on) or social media platform (like Facebook, Instagram, Twitter, YouTube and so on) by organic and inorganic methods with higher ROI.
We can say that Digital Marketing is the marketing of products or services or any form of marketing that involves an electronic device. Digital Marketing has various names like Wireless Marketing, Internet Marketing, E-mail Marketing, YouTube Marketing, etc.
History of Digital marketing:
The concept of wireless marketing was started in the late 1890s. Guglielmo Marconi was the first human to demonstrate a “public transmission of wireless signal”. This man hit the bull’s eye and invented the first Radio. The first broadcast was formed an opera performance at the Met and people bought show tickets! Hence Digital Marketing strategy was born. Here is the picture of the first Digital Marketer
Pillars of Digital Marketing
1.Search Engine Optimization: It is a process by which you can increase the visibility of your website, product or services on any search engine platform by the organic method with a higher ROI.
2. Search Engine Marketing: Search Engine Marketing is an approach or program by google which allows an advertiser to advertise its products or services on google network
3.Social Media Optimization: Social Media Optimization is a process in which we can improve the visibility of our products or services on Facebook, Instagram, Twitter, LinkedIn. In social media, we create posts, images, videos, polls, pdf, events, lists, offers, Gif, Link, Checkin, 360 videos, Facebook live, Q&A and so on to engage our audience.
4.Social Media Marketing: Social Media Marketing is a process by which we promote our products, website or services on social media platforms. In social media marketing, we can re-market our customers. Remarketing is a process by which we can target only those users who have already visited our content. It is totally based on cookies.
Importance of Digital Marketing
Nowadays, organizations have a good budget to spend on digital marketing But before the birth of internet giants like Google and Facebook, most organizations focused mainly on offline advertising and selling to generate more revenues. But in this competitive world, if you want to generate more revenue for your organizations, it has become mandatory for you to have a strong appearance on search engine platforms and social media platforms both.
As we know that Amazon is a big e-commerce player today. Have you ever thought why Amazon has become the #1 e-commerce company? It’s because of its digital marketing strategies. They adopted the right digital marketing strategies at the right time. So, it is essential for all organizations to focus on digital marketing strategies
Advantages of Digital Marketing:
- In digital marketing, we can target our ideal customers and users for promotion.
- It is the most cost-effective method of marketing. We can target a huge number of customers at an affordable price range.
- SEO and Local SEO helps you reach more qualified buyers online.
- We can easily and quickly adapt our strategy and tactics for the best results.
- Every 60 people out of 100 are on social media platforms, and digital marketing helps us to reach them.