Tag Archives: Higher Ed Salesforce Implementation

Pardot Software Implementation

What is Pardot?

We have all undoubtedly heard about how great it could be for salespeople, but is that as far as this powerful tool can take Salesforce users? Of course not. Pardot Dashboard is a perfect tool to include as part of your Higher Ed Salesforce implementation.

Pardot is a B2B marketing automation solution that ultimately makes the jobs of sales and recruiting teams much easier. We have seen more and more Higher Ed Salesforce Pardot implementations including Pardot for their recruiting teams and it’s obvious why once you begin using it.

The features in Pardot software implementation provide a seamless connection between your marketing campaigns and how your recruiters can interact with prospects.

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The Truth About Salesforce HEDA and Salesforce Higher Ed

HEDA (Higher Ed Data Architecture) is a cornerstone for enabling Higher Ed Salesforce Implementation for universities and campuses. However, Salesforce.org officials and training webinars have explicitly said that it is a stepping stone for organizations, not an all-encompassing solution. Salesforce.org training materials suggest that if  Salesforce Higher Ed institutions intend to expand the presence of Salesforce in their organization in the future, then they may benefit from consulting with a Salesforce Partner company that specializes in Higher Ed Salesforce Implementation.

Salesforce HEDA has made so much more than just a sales CRM. With that said, it does not solve admission, advising, communication, alumni relations, or fundraising. It does, give you a basic, light-weight, platform that you then can take and build on to create specific solutions to areas that are important to your specific organization. Continue reading

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