Machine Learning vs. Artificial Intelligence-The identical twins or are they really?

Since you are reading this, I assume you are aware of or at least have heard about Machine Learning and Artificial Intelligence. Being two of the hottest buzzwords in the industry right now, these are often used interchangeably leading to some confusion.

However, these two have different meanings and applications. The two terms are very strongly related though, as they share a containership relationship between them where the former is a subset of the later. Let’s dive deep into these topics and try to find the reason for this confusion and related solutions.

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Posted in Artificial Intelligence, Machine Learning. Tagged with , , , .

Use TransmogrifAI Python to jumpstart Salesforce machine learning

Salesforce released TransmogrifAI Python, a machine learning library written in Scala that runs on top of Spark. This can be potentially deployed on any cloud such as Heroku/PostgreSQL platform. What all is involved in TransmogrifAI python?

  • Language: Scala
  • Underlying engine: Apache Spark data processing engine
  • Deployment platform: A standalone local machine or cloud platform like Heroku

Let us explore a bit more about these new players in the scene and whether they will align with our need to build robust machine learning models. The entry barrier to using the TransmogrifAI python library is likely to be the new tech stack that a typical Salesforce developer needs to scale up to.

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Posted in Salesforce Machine Learning. Tagged with , , .

Salesforce DevOps (CI/CD) InfoGraphic

Start your journey to Salesforce DevOps with this infographic that captures introduction to different aspects of DevOps Salesforce platform. It compares different approaches to Salesforce DevOps and finally has a deep-dive on Salesforce DX as well. Be it a free tool or a commercial one, do exercise caution while choosing any of the approaches – since it takes 6-12 months investment to stabilize a DevOps approach.

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What is driving the need for Salesforce DevOps?

Devops for salesforce is picking up steam with the recent focus on source driven development on Salesforce platform, particularly through increasing adoption of continuous integration and continuous delivery (CI/CD) using Salesforce DX. What contributed to this shift from ‘Changesets’ and ANT migration tool approaches? Following are some crucial factors:

Movement to Lightning

The shift to Lightning experience meant lot more control to developers. There is a lot more code to be written and hence to be preserved for future reference. While the approach of solving using configurations and settings is still predominant in a CRM implementation, there is definitely lot more custom code required if one is building a partner or customer community portal. Continue reading

Posted in Salesforce DevOps. Tagged with , , , , .

Playing with the Salesforce Sentiments Analysis

People have always had an interest in what other people think, or what opinion they hold. Since the inception of the internet, increasing numbers of people are using websites and social media platform for expressing their opinion. Due to platforms such as Facebook, Twitter etc., it has become feasible to analyze and extract the public opinion on a certain topic, news story, product, or brand.

Opinions that are mined from such services can be valuable. Data mined from these sources can be analyzed and presented accordingly to easily identify the online mood (positive, negative or neutral). This allows individuals or business to be proactive as opposed to reactive when a negative conversational thread is emerging. Alternatively, positive sentiments can be leveraged to identify product advocates as well to shape the business strategy by seeing the parts of the strategy that are working.

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7 Ways Technology is Changing the Face of Treatment Centers

Technology is Changing the Face of Treatment Centers

Technology has provided healthcare many breakthroughs in recent years and Salesforce has been at the forefront of that. So if this is the case why are most treatment centers still so far behind.

Every day people are scouring the internet trying to find a great place to recover from the diseases of Mental Health and Addiction. It’s estimated that over 20 million Americans over the age of 12 have an addiction. Many treatment centers lack the basic tools needed to be able to serve these patients with the care they need. As a consulting partner for Salesforce, we have seen technology changing the face of Treatment Centers. Technology is providing treatment centers with the advanced tools needed to navigate the ever-changing landscape. We’re going to outline 7 ways that technology is changing the face of treatment centers.

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Posted in Salesforce, salesforce consultant. Tagged with , , .

Salesforce CRM for Wineries: The Customized Winery and Spirits CRM

Any business trying to grow and increase their client base needs a winery customer relationship management (CRM) software program. It’s just a simple fact that even the smallest businesses can’t avoid for very long before keeping track of clients starts to consume the entire day. Crm for Wineries are no exception.

The wine crm industry has a tendency to be reactive with their wine sales after they build a client relationship. The winery crm industry needs to have a CRM that empowers wineries to take action proactively in their marketing efforts. Salesforce has this ability through the use of marketing automation, data analytics, and AI. Salesforce can use your winery’s historical data of purchases made by clients to predict what products that client may be interested in. This allows wineries to target specific customers with specific content.

what is winery crm

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Posted in Salesforce, Salesforce.com. Tagged with , , , , , , , .

Thinking About Marketing Automation For Higher Education?

How can we put our name in front of someone right when they are thinking about committing to a brand? This is the question we ask ourselves in marketing. The best marketing campaigns deliver a coordinated high-quality experience across every channel and with every prospect interaction.

Higher Education Marketing automation tools from Salesforce bolster an organization’s ability to deliver this syndicated message. Higher education marketing cloud organizations are thinking more and more about how to attract news students through marketing as the space becomes increasingly competitive. Marketing automation for higher education is a dream for any organization. Salesforce has made it possible for higher education institutions, and Mirketa Inc is able to implement that possibility with you. Continue reading

Posted in salesforce Tips & Tricks. Tagged with , , , , , , .

FullCalendar Plugin in Salesforce Lightning Component

Full calendar in Salesforce Lightning is a useful tool for many calendar related application. It has been widely used with various javascript applications and even visualforce pages.

However, the full calendar plugin in salesforce lightning is also compatible with lightning as it is entirely created using jQuery.

The first step in using this plugin with your lightning component is to download it and upload it as a zip folder to your dev org as a static resource.

Full Calendar in Salesforce Lightning
What is Full Calendar in Salesforce Lightning
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Posted in Salesforce Lightning.

Pardot Software Implementation

What is Pardot?

We have all undoubtedly heard about how great it could be for salespeople, but is that as far as this powerful tool can take Salesforce users? Of course not. Pardot Dashboard is a perfect tool to include as part of your Higher Ed Salesforce implementation.

Pardot is a B2B marketing automation solution that ultimately makes the jobs of sales and recruiting teams much easier. We have seen more and more Higher Ed Salesforce Pardot implementations including Pardot for their recruiting teams and it’s obvious why once you begin using it.

The features in Pardot software implementation provide a seamless connection between your marketing campaigns and how your recruiters can interact with prospects.

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