Evolution of Salesforce Einstein AI

Introduction:

There is a lot of talk around Enterprise AI i.e. using AI at the enterprise level particularly in areas such as Customer Service and Marketing. Salesforce (Einstein.ai) is researching and enhancing the capabilities in 3 different fields: Vision, Language and Voice.

Vision

Vision can be used for:

  • Visual Description
  • Visual Question Answering
  • Visual Object Detection

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Posted in Salesforce Einstein.

What is Digital Marketing?

The term Digital Marketing consists of two terms that are “Digital” and “Marketing”, but it captures every single place in the world. The concept of this most trending term was started in the ’90s. But most of us still have a lot of misconceptions about What Digital Marketing is?

Let us first understand What is Digital Marketing?

A number of people have misconceptions about digital marketing. They still think that the use of social media platforms is considered as digital marketing. They are right but partially. Digital Marketing is a broad term. We can say that social media is one of the pillars of digital marketing.

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Posted in Digital Marketing.

Dirty Data Problems

We are working in a dirty data sets world and are required to make data driven decisions. Now-a- days managers are regularly bombarded with loads of data via dashboards and reports.  As business tycoon Mr. Mukesh Ambani says, ‘Data is the new oil’ and as with oil, data also must be transformed to be of real value to the organization and in larger terms to the society.

The role of dirty data ai salesforce is in hot demand and they are constantly trying to make sense of data by building data models that can provide crucial insights necessary for organizations to grow and generate more value. However, the data professionals face many dirty data probems that prevent them from building powerful models. According to a study conducted by Kaggle titled the “State of Data Science and Machine Learning”. One of the questions asked in the survey was, “At work which barriers or challenges have you faced this past year?” Following are the top results: Continue reading

Posted in Data Quality.

What makes SALESFORCE #1 CRM!!!

“Customer Relationship Management (CRM) refers to the management of relationships of a company  and interaction with its customers and potential customers.”

CRM offers various advantages such as improving and strengthening the business relationships, helping companies to stay connected to customers, streamline processes, and improve profitability.

As predicted by Gartner, by 2021, CRM will be the single largest revenue area of spending in enterprise software. There are several CRM technologies today, such as Salesforce, Siebel, Sage, Microsoft Dynamics, Pega, Infor, etc

In 2017, the top 10 Salesforce CRM software vendors accounted for nearly 60% of the global CRM applications market amounting to $27.2B in license, maintenance and revenues. Last year Salesforce led the pack with a 25% market share, followed by Adobe and Oracle.

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Posted in Saleforce CRM.

What is Salesforce Data Security?

Security is one of the major concerns in any field now-a-days. And then comes the “Data security”. As the name indicates itself, is a way to secure our data . One of the most common method of practicing data security is the use of authentication. With authentication, users must provide a password, code, specific data, or some form of data to verify identity before access to a system or data is granted.

Now a days, data security is an important aspect of IT companies of every size and type. It is important to get the right Data Security Solutions in order to meet the challenging threats.

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Posted in Application Security.

Traditional Vs Agile HR practices

Word “Agile” has become a buzzword. Agility HR practices as a concept have been talked about from the beginning of this century. This was more in relation to software programming. Agility HR Practices is now become a global phenomenon. This is a global movement entirely transforming the “world of work” that includes HR and transforming it into Agile HR Practices.

Agile HR Practices

Agile HR Practices is the capability of the HR function to respond proactively to changing expectations, workplace disruptions, and business requirements. We could sum up Agile HR Practices as Adaptable, Transparent, Simple and United.

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Posted in Agile.

Kickstart Your Community implementation in Salesforce

Businesses nowadays are using one or the other CRM tools to maintain their sales processes and sales pipeline. The way the businesses run is changing rapidly, so are the ways the customers interact with companies, as well as the ways the companies interact with their partners. And all this change requires something that has the capability to engage all these entities. What businesses need now is the right platform that can serve as an interactive bridge between businesses, customers, partners, and employees.

Salesforce Community Cloud is an online social platform that enables companies to connect customers, partners, and employees with each other and the data & records they need to get work done. This next-gen portal combines the real-time collaboration of Chatter with the ability to share any file, data, or record anywhere and on any mobile device.

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Posted in Salesforce, Service Cloud. Tagged with , , .

What is API Led Connectivity

Here is a well-known fact: Technology has become a part of every aspect of our lives. We are all connected in some way. We live in a highly connected world. Every day we create the humongous amount of data, as individuals, businesses or machines. And we do so with the help of numerous devices and applications. As consumers, we keep interacting with new technologies that change the way we live. We want the systems to be powerful and want them to work together seamlessly. We expect the organizations to deliver these functionalities faster than ever. To meet this, organizations are presented with several specialized tools to meet customer expectations.

Point-to-Point Integration

api led connectivity
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Posted in Application Architecture. Tagged with , , .

Software as a Service (SaaS) takes root as Multi-Billion Dollar industry

According to SaaS Mag, with increased adoption specially of Salesforce, Software as a Service industry is on a rise and is expected to be more than $130 billion industry by 2020. Software as a service is referred to as a software distribution model in which a service provider hosts the application and makes it available for the customers over the internet. There are three main categories of cloud computing:

  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service (SaaS)
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Posted in Application Architecture.

Working with Salesforce Account Teams

Salesforce Account teams is a group/team of users working together on an account, making tracking of collaboration on account easier. Suppose there is a team of people working on an Application says ‘ProjectBuilder’. This team contains developers, team lead, project manager, delivery manager, Sales Manager, Executive Sponsor.

Now each of the account team salesforce members has a role to play. Developer is responsible for developing the application, team lead is responsible for managing the developer, project manager is responsible for planning and monitoring of the project., and the delivery manager is responsible for the timely and accurate delivery of the application, sales manager is responsible to reach the established sales target and executive sponsor is responsible to project aligned with organization’s strategy. Now the account is ProjectBuilder and developer, team lead, project manager, delivery manager. Sales Manager and Executive Sponsor are the users. To track the progress of the team of users both the internal and the partner user, Account Team concept is used.

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Posted in Salesforce, Team Collaboration. Tagged with , , , , , .