Category Archives: What is Pardot in Salesforce

What is Salesforce Pardot


Salesforce Pardot is a software as a service, marketing automation platform by Salesforce offering email automation, targeted email campaigns and lead management for business to business sales and marketing organizations.

Salesforce Pardot automates common marketing tasks, including:

  1. Tracking customer behaviors
  2. Creating digital marketing campaigns
  3. Webform management
  4. Website tracking
  5. Search engine optimization (SEO)
  6. Social marketing
  7. Landing page marketing
  8. Lead generation
  9. Creating reports to track performance
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