Category Archives: Salesforce Einstein

Machine Learning vs. Artificial Intelligence-The identical twins or are they really?

Since you are reading this, I assume you are aware of, or at least have heard about Machine Learning and Artificial Intelligence. Being two of the hottest buzzwords in the industry right now, these are often used interchangeably leading to some confusion. However, these two have different meanings and applications. The two terms are very strongly related though, as they share a containership relationship between them where the former is a subset of the later. Lets dive deep into these topics and try to find the reason for this confusion and related solutions.

Why this confusion?

The main culprit behind this confusion is the interchangeable use of these two terms and the limited knowledge of the subject among the developer as well as user community. Artificial intelligence is heavily dependent on machine learning,

Machine Learning and AI confusion

Machine Learning and AI confusion

which has led to the perception that both terms refer to the same thing. This confusion has spread like wildfire in the industry and only people who are experts in this field, know the clear distinction among these terms.

Artificial Intelligence-The Big Brother

Artificial Intelligence is the intelligence demonstrated by machines which emulates a human like thinking and behavior, allowing them to make their own decisions in real life situations. Going by the computer science definition, AI is referred to as the study of intelligent agents, which are devices that perceive their environment and take actions accordingly in order to maximum fulfillment of their goals. These agents mimic certain cognitive functions, which humans relate with the human mind, like problem solving and learning. AI, traditionally, attempts to solve problems such as Reasoning, Knowledge Representation, Learning, Planning, Natural Language Processing etc. Generating an intelligent agent which can think like humans is the long-term goal since it makes use of all the former techniques mentioned.   Continue reading

Posted in Artificial Intelligence, Machine Learning, Salesforce AI, Salesforce Einstein, Salesforce Machine Learning. Tagged with , , , .

“Playing with the Sentiments”-a blog on Sentiment Analysis

People have always had an interest in what other people think, or what opinion they hold. Since the inception of the internet, increasing numbers of people are using websites and social media platform for expressing their opinion. Due to platforms such as Facebook, Twitter etc., it has become feasible to analyze and extract the public opinion on a certain topic, news story, product, or brand. Opinions that are mined from such services can be valuable. Data mined from these sources can be analyzed and presented accordingly to easily identify the online mood (positive, negative or neutral). This allows individuals or business to be proactive as opposed to reactive when a negative conversational thread is emerging. Alternatively, positive sentiments can be leveraged to identify product advocates as well to shape the business strategy by seeing the parts of the strategy that are working.

Salesforce Sentiment Analysis

Sentiment Analysis

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Posted in Learn Salesforce, salesforce certified, salesforce consultant, Salesforce Einstein, Uncategorized. Tagged with , , , .