Category Archives: Salesforce Einstein

What makes SALESFORCE #1 CRM!!!

“Customer Relationship Management (CRM) refers to the management of relationships of a company  and interaction with its customers and potential customers.”

CRM offers various advantages such as improving and strengthening the business relationships, helping companies to stay connected to customers, streamline processes, and improve profitability.

As predicted by Gartner, by 2021, CRM will be the single largest revenue area of spending in enterprise software. There are several CRM technologies today, such as Salesforce, Siebel, Sage, Microsoft Dynamics, Pega, Infor, etc

In 2017, the top 10 CRM software vendors accounted for nearly 60% of the global CRM applications market amounting to $27.2B in license, maintenance and revenues. Last year Salesforce led the pack with a 25% market share, followed by Adobe and Oracle. Continue reading

Posted in Saleforce CRM, salesforce community implementation, salesforce consultant, Salesforce Einstein, Salesforce Implementation.

Recurrent Neural Network with Long Short-Term Memory

What is a Neuron?

In Biological term, Neurons is the unit of nervous system which is responsible for flow of message in the form of electrical impulse in Human brain. So, Neuron is responsible for Human intelligence. But, in Today’s scenario it is used in Artificial Intelligence as well. Recurrent Neural Network (RNN) is a class of Artificial neural network in which connections between the neurons form a directed graph, or in simpler words, having a self-loop in the hidden layers. This helps RNNs to utilize the previous state of the hidden neurons to learn current state. Along with the current input, RNNs utilize the information they have learnt previously. Among all the neural networks, they are the only one with an internal memory. A usual RNN has a short-term memory. Because of their internal memory, RNN are able to remember things.

neural networks applications

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Posted in Application Architecture, Salesforce AI, salesforce development, Salesforce Einstein, Salesforce Einstein, salesforce for healthcare, Salesforce Machine Learning. Tagged with , , , , .

Artificial Intelligence powered HR Automation in Workplace

Artificial intelligence (AI) has been changing our lives for decades, but today its presence is bigger than ever before.  AI has powered HR automation. Human resource processes plays vital role in every company. Whether its recruitment, onboarding process, training, learning & development. Artificial Intelligence is entering the HR space, and very soon everything that can be automated, will be automated.

HR analytics tools

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Posted in Agile, AGILE Tools, Artificial Intelligence, Machine Learning, Process Change Management, Salesforce, Salesforce AI, Salesforce Einstein, Salesforce Einstein, Salesforce Machine Learning, Team Collaboration.

Machine Learning vs. Artificial Intelligence-The identical twins or are they really?

Since you are reading this, I assume you are aware of, or at least have heard about Machine Learning and Artificial Intelligence. Being two of the hottest buzzwords in the industry right now, these are often used interchangeably leading to some confusion. However, these two have different meanings and applications. The two terms are very strongly related though, as they share a containership relationship between them where the former is a subset of the later. Lets dive deep into these topics and try to find the reason for this confusion and related solutions.

Why this confusion?

The main culprit behind this confusion is the interchangeable use of these two terms and the limited knowledge of the subject among the developer as well as the user community. Artificial intelligence is heavily dependent on machine learning,

Machine Learning

Machine Learning and AI confusion

which has led to the perception that both terms refer to the same thing. This confusion has spread like wildfire in the industry and only people who are experts in this field, know the clear distinction among these terms.

Artificial Intelligence-The Big Brother

Artificial Intelligence is the intelligence demonstrated by machines which emulates a human like thinking and behavior, allowing them to make their own decisions in real life situations. Going by the computer science definition, AI is referred to as the study of intelligent agents, which are devices that perceive their environment and take actions accordingly in order to maximum fulfillment of their goals. These agents mimic certain cognitive functions, which humans relate with the human mind, like problem solving and learning. AI, traditionally, attempts to solve problems such as Reasoning, Knowledge Representation, Learning, Planning, Natural Language Processing etc. Generating an intelligent agent which can think like humans is the long-term goal since it makes use of all the former techniques mentioned.

Now, there are two ways in which the intelligent agents can achieve this, the first one being by using a set of if/else

Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning

statements which provide the answer for each problem statement. This is a very orthodox, ineffective and tedious way of doing this. Another way is to use Machine Learning which is more flexible & dynamic, being able to learn from the data it processes and improve upon the results incrementally in real time.

Due to disagreements on any established paradigm to be used in machine learning, there is still no fixed approach which works effectively. Some of the popular approaches are as follows:

  • Cybernetics and brain simulation
  • Cognitive Simulation
  • Statistical Learning

Machine Learning-An Overview

Machine Learning is a field of artificial intelligence which makes use of statistical techniques and functions to give a computer the ability to learn itself from the provided data, without the need of any explicit programming. This act of the machine system learning by itself progressively improve its performance for a specific task. The heart of machine learning models lies in the dataset which is being used to train the model as well as the algorithms which operate on the data. These algorithms learn from the provide data and make predictions, overcoming static and fixed programming instructions by employing data-driven decisions through a model which it builds from the training data given.

There are two learning types in machine learning- supervised learning and unsupervised learning. The former takes a well labeled data set to operate upon and makes deductions based on it. The later one takes in raw, unlabeled data and finds patterns in the data based on which new data predictions are made.

Closely related to the field of Computational Statistics, machine learning also focuses on making predictions though the use of computers. Mathematical optimization is also tightly coupled with ML since it provides the theory, methods and application domains to the field. Machine Learning is also used in the field of Data Analytics to generate complex models and algorithms which lend themselves to prediction; commercially this is referred to as Predictive Analytics. These models help data scientists, researchers, engineers and experts, to produce reliable results, repeatedly and uncover hidden insights within the data

There are N number of algorithms present which can be utilized to solve your machine learning problem. Each has its own strengths and weaknesses and its fit depends completely on the dataset and the use case. Some of the popular algorithms/methods being used are Decision tree learning, Artificial Neural networks, Inductive Logic Programming, Deep Learning, Bayesian Networks and many more.

Conclusion

Well, this confusion, however small it is, must be cleared since this might lead to problems down the line as the scale of artificial intelligence and machine learning increases. In large and critical implementations, using them interchangeable should be unacceptable and the community should be made more aware about these concepts and their differences. You can reach us for all your AI needs since we, being the AI & ML experts, can help you design a custom solution for your machine learning problem.

References

Posted in Artificial Intelligence, Machine Learning, Salesforce AI, Salesforce Einstein, Salesforce Machine Learning. Tagged with , , , .

Playing with the Sentiments-a blog on Sentiment Analysis

People have always had an interest in what other people think, or what opinion they hold. Since the inception of the internet, increasing numbers of people are using websites and social media platform for expressing their opinion. Due to platforms such as Facebook, Twitter etc., it has become feasible to analyze and extract the public opinion on a certain topic, news story, product, or brand. Opinions that are mined from such services can be valuable. Data mined from these sources can be analyzed and presented accordingly to easily identify the online mood (positive, negative or neutral). This allows individuals or business to be proactive as opposed to reactive when a negative conversational thread is emerging. Alternatively, positive sentiments can be leveraged to identify product advocates as well to shape the business strategy by seeing the parts of the strategy that are working.

Salesforce Sentiment Analysis

Sentiment Analysis

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Posted in Learn Salesforce, salesforce certified, salesforce consultant, Salesforce Einstein, Uncategorized. Tagged with , , , .