“Customer Relationship Management (CRM) refers to the management of relationships of a company and interaction with its customers and potential customers.”
CRM offers various advantages such as improving and strengthening the business relationships, helping companies to stay connected to customers, streamline processes, and improve profitability.
As predicted by Gartner, by 2021, CRM will be the single largest revenue area of spending in enterprise software. There are several CRM technologies today, such as Salesforce, Siebel, Sage, Microsoft Dynamics, Pega, Infor, etc
In 2017, the top 10 CRM software vendors accounted for nearly 60% of the global CRM applications market amounting to $27.2B in license, maintenance and revenues. Last year Salesforce led the pack with a 25% market share, followed by Adobe and Oracle. Continue reading