Category Archives: Sales Cloud

Kickstart Your Community implementation in Salesforce

Businesses now-a-days are using one or the other CRM tools to maintain their sales processes and sales pipeline. The way the businesses run is changing rapidly, so are the ways the customers interact with companies, as well as the ways the companies interact with their partners. And all this change requires something that has the capability to engage all these entities. What businesses need now is the right platform that can serve as an interactive bridge between businesses, customers, partners and employees.

Salesforce Community Cloud is an online social platform that enables companies to connect customers, partners, and employees with each other and the data & records they need to get work done. This next-gen portal combines the real-time collaboration of Chatter with the ability to share any file, data, or record anywhere and on any mobile device.

Community Cloud allows you to streamline your key business processes and extend them across offices & departments, and outward to customers and partners. So, everyone in your business ecosystem can service customers more efficiently, close deals faster, and get the work done in real time.

Because Community Cloud is built on top of Salesforce platform, you can connect any external system or data directly into the community. Your organization gains the utmost flexibility to easily create multiple communities for whatever use case your business demands.

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Posted in Sales Cloud, Salesforce, Service Cloud. Tagged with , , .

The Future For Analytics, Data And What It Can Do For Businesses?

Times are changing; this has been a term in use since the rapid progress of humanity since the 18th century. Today, it can be used even on a daily basis. Technology remains the cornerstone through which humanity evolves, it is now embedded in every single part of our lives today and imagining a future without it would be quite challenging. This is why going forward, there is always going to be a discussion about its impact and how it will change as time comes.

Data is something which humans have been able to collect very efficiently over the past few decades. In recent times, the collection process and speeds have ramped up significantly. This also means that, in the world of analytics, anything and everything will have correlations. Here are some ways data will impact us:

  • Transparency: With more and more amounts of data being made available to the public, it is only a matter of time before we use it for every single task in and around the house. Today the insights provided by these numbers and metrics can only be picked up by data scientists, but the future is not too far away when even the common man would be able to infer from the said data. Its widespread adoption for all spheres of industry and business will become even more rapid as time progresses.
  • Marketing: There will be an increased personalization of marketing. As data flows, it allows companies to select and narrow audiences. With an increase in the sheer numbers and information, it would be a matter of time before marketing strategies will become highly targeted and become personal. This also might seem like an invasion of privacy, and as things go about, there will be solutions which address this issue as it arises.
  • Collaborative Vertical Solutions: As we head into the imagination and digital age, there will be an increase in digital transformation. Collaborative tools will improve through the sheer insight that data can provide. Templates, workflows, and platforms such as Salesforce Service Cloud specifically created for highly regulated industries such as finance and healthcare can contribute well to the success of businesses in a world that is connected.
  • Proactive customer service or reactive: This dynamic change comes as a result of the influx of information through analytics. Things such as connected devices, AI and more; companies and businesses can respond and resolve problems at the origin. This can be done without the consumer even acknowledging the issue. The impact it can have in consumer satisfaction is simply unparalleled.
  • Responsible AI: Ethics and values are all clauses which are under intense scrutiny when it comes to artificial intelligence. There is a question of accountability when it comes to AI creation and usage. There is an onus on the current developers and data scientists to create AI which is responsible. There is forced accountability being put on developers, thus there is an assurance that systems created henceforth will be responsible.

These are just small glimpses into what the future holds for data analytics and AI.

Posted in Artificial Intelligence, Sales Cloud, Salesforce AI, Salesforce cloud Implementation, Salesforce Einstein, Service Cloud.