Category Archives: Pardot Integration

Pardot in Salesforce

Introduction:

Pardot in salesforce is a software as a service, marketing automation platform by Salesforce offering email automation, targeted email campaigns and lead management for business to business sales and marketing organizations.

Pardot in salesforce automates common marketing tasks, including:

  1. Tracking customer behaviors
  2. Creating digital marketing campaigns
  3. Webform management
  4. Website tracking
  5. Search engine optimization (SEO)
  6. Social marketing
  7. Landing page marketing
  8. Lead generation
  9. Creating reports to track performance

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Posted in Mirketa, MirketaInc, Pardot in Salesforce, Pardot Integration, Pardot Integration Salesforce, Pardot to Salesforce, What is Pardot in Salesforce.

Connecting Gravity forms to Pardot

The link between the two worlds

Over the past 20 years, B2B(Business to Business) marketing has emerged a great deal and is affecting the market as largely as possible. It has really bridged the gap between the business and the consumer. Gravity forms to pardot is one such building tool which has become really popular in companies where Pardot B2B Marketing Automation is used extensively.

Now the question you must have is how to connect these two things together in a way that our requirements are met. This can be done by using a component in Pardot Integration called Form handler. So, let us get quickly to the details of it then.

Gravity…The Source

Gravity forms is a built-in plug-in for forms in WordPress and is used widely because of its numerous advantages which make it a robust and practical plug-in. But Why Use Gravity forms? Continue reading

Posted in Gravity forms to pardot, Pardot Integration, Pardot Integration Salesforce.