Category Archives: Digital Marketing

Introduction to Search Engine optimization

As I explained in my earlier blog, Digital marketing has four pillars ie; Search Engine Optimization, Search Engine Marketing, Social Media Optimization, and Social Media Marketing. In this blog, I will focus on the concept of Search Engine Optimization.

What is Search Engine Optimization

Search Engine Optimization (SEO) is a process by which you can increase the visibility of your product, services or website on any search engine platform through organic method (without spending money it’s totally based on efforts) with a better ROI. Search Engine Optimization is also known by SEO.

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Posted in Digital Marketing.

What is Digital Marketing?

The term Digital Marketing consists of two terms that are “Digital” and “Marketing”, but it captures every single place in the world. The concept of this most trending term was started in the ’90s. But most of us still have a lot of misconceptions about What Digital Marketing is?

Let us first understand What is Digital Marketing?

A number of people have misconceptions about digital marketing. They still think that the use of social media platforms is considered as digital marketing. They are right but partially. Digital Marketing is a broad term. We can say that social media is one of the pillars of digital marketing.

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Posted in Digital Marketing.