Author Archives: Rahul Gupta

How does Salesforce Einstein help to transform the business industry?

Salesforce Einstein is the world’s smartest CRM platform that helps you to grow your business in a more effective and efficient way. Salesforce Einstein is the artificial intelligence technology that has been developed for the Salesforce customer success platform. It delivers the right recommendations to customers and employees to ensure that the business processes run smoothly.

The purpose of salesforce Einstein is to solve the problems of customers across sales, marketing and, IT services. Anyone in organizations can use Salesforce Einstein for analyzing their data, predicting, and planning their future course of business. The managers can also use this to automate their tasks as well as decision making.

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Posted in Salesforce Einstein.

Introduction to Search Engine optimization

As I explained in my earlier blog, Digital marketing has four pillars ie; Search Engine Optimization, Search Engine Marketing, Social Media Optimization, and Social Media Marketing. In this blog, I will focus on the concept of Search Engine Optimization.

What is Search Engine Optimization

Search Engine Optimization (SEO) is a process by which you can increase the visibility of your product, services or website on any search engine platform through organic method (without spending money it’s totally based on efforts) with a better ROI. Search Engine Optimization is also known by SEO.

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Posted in Digital Marketing.

What is Digital Marketing?

The term Digital Marketing consists of two terms that are “Digital” and “Marketing”, but it captures every single place in the world. The concept of this most trending term was started in the ’90s. But most of us still have a lot of misconceptions about What Digital Marketing is?

Let us first understand What is Digital Marketing?

A number of people have misconceptions about digital marketing. They still think that the use of social media platforms is considered as digital marketing. They are right but partially. Digital Marketing is a broad term. We can say that social media is one of the pillars of digital marketing.

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Posted in Digital Marketing.