Monthly Archives: April 2020

The Duplicate Data Crisis

Have you ever given a thought as to how tremendously duplicate data impairs the productivity and efficiency of your business processes and the overall negative implications it has on your company? As more and more companies have been rampantly exploring Big Data in order to offer better customer experiences across various channels, they have been facing several challenges related to duplicate data. Research says that a minimum of 15% of the lead database consists of duplicate records and that businesses lose around 20% of revenue due to bad data quality. Duplicate records, multiple instances of a single lead, redundant data; no matter what you call them, they are your biggest nemesis!

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Posted in Data Deduplication.