Monthly Archives: November 2019

Search Engine optimization

As I explained in my earlier blog, Digital marketing has four pillars ie; Search Engine Optimization, Search Engine Marketing, Social Media Optimization, and Social Media Marketing. In this blog, I will focus on the concept of Search Engine Optimization.

What is Search Engine Optimization:

Search Engine Optimization (SEO) is a process by which you can increase the visibility of your product, services or website on any search engine platform through organic method (without spending money it’s totally based on efforts) with a better ROI. Search Engine Optimization is also known by SEO. Continue reading

Posted in Digital Marketing, Off-Page SEO, On-Page SEO, Search Engine Optimization, What is Search Engine Optimization.

Importance of Social Media in B2B Product Marketing

The importance of social media is growing at a rapid rate. With more digitization, more and more people are starting to use social media websites more often and very efficiently. It is the next big industry and is bound to become bigger in the coming years.


importance of social media Continue reading

Posted in Advantages of social media for business, Importance of social media, The importance of social media in business.

Ways to Integrate Heroku with Salesforce

In any enterprise, there are various services, and those services are built through different programming languages and may be also running on different platforms. There are instances on various systems (for e.g. An accounting system) that run on a platform and the Cloud Services are rendered through the Salesforce platform. This enterprise application is deployed on Heroku and needs to be integrated with Salesforce. Let us first understand “What is Heroku?”.

What is Heroku?

Heroku is a cloud platform as a service (PaaS) supporting many programming languages. One of the first cloud platforms, Heroku has been in development since June 2007, once it supported entirely the Ruby artificial language, but presently supports Java, Node.js, Scala, Python and plenty of others. Continue reading

Posted in Heroku, Heroku Connect Salesforce, Heroku with Salesforce, What is Heroku.

XML Parsing Python

XML Parsing: Using MINIDOM Vs Element Tree (etree) in Python

Brief About XML- XML is Extensible Markup Language which stores information in Hierarchical structure. It is similar to HTML but allows to make your own tags in a totally customized way.

The best part of XML is Self-Descriptive so easy to store data into XML & Awesome in exchanging between different sources.

Now Let’s come to parsing-

Parsing XML means by using a program we generate an internal representation of serialized XML tags. It forms a tree structure internally in memory which is easy to maintain.

XML parsing python Continue reading

Posted in Mirketa, Salesforce, What is XML Parsing, Xml Parsing, Xml Parsing Python, Xml parsing with java.