Monthly Archives: September 2019

Pardot in Salesforce

Introduction:

Pardot in salesforce is a software as a service, marketing automation platform by Salesforce offering email automation, targeted email campaigns and lead management for business to business sales and marketing organizations.

Pardot in salesforce automates common marketing tasks, including:

  1. Tracking customer behaviors
  2. Creating digital marketing campaigns
  3. Webform management
  4. Website tracking
  5. Search engine optimization (SEO)
  6. Social marketing
  7. Landing page marketing
  8. Lead generation
  9. Creating reports to track performance

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Posted in Mirketa, MirketaInc, Pardot in Salesforce, Pardot Integration, Pardot Integration Salesforce, Pardot to Salesforce, What is Pardot in Salesforce.

Data Migration in Salesforce

data migration in salesforce

I got an opportunity to work on a Data Migration project early on in my career when I fresh started with Salesforce CRM platform. I faced a lot of challenges and of course, learned a lot with it as well. Continue reading

Posted in Data Migration, Data Migration in Salesforce, Data Migration to Salesforce, MirketaInc, Salesforce, Salesforce CRM Platform, What is Data Migration.

Connecting Gravity forms to Pardot

The link between the two worlds

Over the past 20 years, B2B(Business to Business) marketing has emerged a great deal and is affecting the market as largely as possible. It has really bridged the gap between the business and the consumer. Gravity forms to pardot is one such building tool which has become really popular in companies where Pardot B2B Marketing Automation is used extensively.

Now the question you must have is how to connect these two things together in a way that our requirements are met. This can be done by using a component in Pardot Integration called Form handler. So, let us get quickly to the details of it then.

Gravity…The Source

Gravity forms is a built-in plug-in for forms in WordPress and is used widely because of its numerous advantages which make it a robust and practical plug-in. But Why Use Gravity forms? Continue reading

Posted in Gravity forms to pardot, Pardot Integration, Pardot Integration Salesforce.

Progressive Rendering in Communities

With Salesforce releasing progressive rendering in Communities in Summer 2018 release, one can have finer control over display time performance and polish your community’s experience to better engage customers. This feature is available only in Enterprise, Performance, Unlimited, and Developer Editions.

So,What is Progressive Rendering?

Progressive Rendering of pages and images in its simplest is a technique in which the page begins to appear, and the text can be read even before all the text and/or images have been completely downloaded.

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Posted in MirketaInc, Progressive Rendering, Progressive Rendering in Communities, salesforce consultant, Salesforce Einstein, Salesforce Lightning, What is Progressive Rendering.

Role of APIs In Salesforce

Salesforce can interact with third party tool (Workbench, Postman etc.) using Salesforce APIs. It is simple, secure and powerful way to get access of salesforce org data. Salesforce APIs provide Rest API, Soap API, Streaming API, Bulk API and Chatter API etc. All has its own functionality. Now we have Challenge that where we should use which API. Below is the explanation for some APIs

What is Rest API?

Rest API is simple and powerful web service. It gives access to your org data in the format of XML or JSON. For example, you can create, update, read and delete (CRUD) your data. Apart from this you can search or retrieve your metadata or query your data. APIs in salesforce is lightweight request and framework and is easy to use. It is an excellent technology for mobile application and web projects. Rest API follow synchronous communication and return data in the form of xml and json according to our choice. Continue reading

Posted in APIs in Salesforce, MirketaInc, salesforce administrator, Salesforce APIs, salesforce certified, Salesforce cloud Implementation, salesforce community implementation, salesforce consultant, Salesforce Lightning.

Blockchain in Salesforce

A study says that approx. 14 billion connected things will be in use in 2019, and that the total will reach approx. 30 billion by 2022, producing an immense volume of data. So, the data is going to be gold for any business.

blockchain salesforce

 

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Posted in Blockchain and Salesforce, Blockchain for Salesforce, Blockchain in Salesforce, Blockchain Salesforce, Salesforce, salesforce Tips & Tricks, Salesforce.com.

CanvasJs in Salesforce Lightning

CanvasJS Charts, one of the JavaScript charting libraries.

30 different types of Charts and renders are supported by CanvasJS across devices like iPhone, iPad, Android, Mac & PCs. This give us the facility to create an attractive and rich dashboard that work across devices without compromising on things like maintainability or functionality of any web application. Graphs include several good looking themes and are very fast– resulting in lightweight, beautiful and responsive dashboards.

It is Very simple and intuitive API, comes with Beautiful and Elegant looking themes.

The various interactive features supported by canvasJs are:-

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Posted in Canvajs in Salesforce Lightning, Canvasjs, canvasjs chart, Salesforce Lightning, What is Canvasjs.

Gamification in HR

In digital era, Gamification in HR is becoming more and more popular and is more widely used than ever. It comes down to using game principles and techniques in a non-game context. The new paradigm that sees people as intrinsically motivated, towards Gamification in HR, which offers many possibilities to address that intrinsic motivation.

One area of business where gamification techniques are increasingly applied is Human Resources. If you’re ready to adopt Gamification of HR mechanisms in your organization, it will certainly help make the work of the employees a whole lot more enjoyable, creative and efficient. Using Gamification in HR to add real value to organisational processes. While many are still struggling to understand the concept, it becomes clear that it can have great impact on daily work and has a tremendous power of influencing employees’ behaviour. Gamification in HR has attracted a lot of attention to engage employees in HR-related activities Continue reading

Posted in Gamification for HR, Gamification in HR, Gamification in HR meaning, Gamification of HR, Gamification of HR processes, what is gamification in hr.

Evolution of Salesforce Einstein AI

Introduction:

There is a lot of talk around Enterprise AI i.e. using AI at the enterprise level particularly in areas such as Customer Service and Marketing. Salesforce (Einstein.ai) is researching and enhancing the capabilities in 3 different fields: Vision, Language and Voice.

Vision

Vision can be used for:

  • Visual Description
  • Visual Question Answering
  • Visual Object Detection

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Posted in Saleforce CRM, salesforce administrator, salesforce certified, salesforce certified developer, Salesforce Challenges, Salesforce cloud Implementation, salesforce community implementation, Salesforce Einstein.