Monthly Archives: July 2019

Challenges of Dirty data

We are working in a data driven world and are required to make data driven decisions. Now-a- days managers are regularly bombarded with loads of data via dashboards and reports.  As business tycoon Mr. Mukesh Ambani says, ‘Data is the new oil’ and as with oil, data also must be transformed to be of real value to the organization and in larger terms to the society.

The role of data scientist is in hot demand and they are constantly trying to make sense of data by building data models that can provide crucial insights necessary for organizations to grow and generate more value. However, the data professionals face many challenges that prevent them from building powerful models. According to a study conducted by Kaggle titled the “State of Data Science and Machine Learning”. One of the questions asked in the survey was, “At work which barriers or challenges have you faced this past year?” Following are the top results: Continue reading

Posted in Data Quality, MirketaInc, Salesforce.

What makes SALESFORCE #1 CRM!!!

“Customer Relationship Management (CRM) refers to the management of relationships of a company  and interaction with its customers and potential customers.”

CRM offers various advantages such as improving and strengthening the business relationships, helping companies to stay connected to customers, streamline processes, and improve profitability.

As predicted by Gartner, by 2021, CRM will be the single largest revenue area of spending in enterprise software. There are several CRM technologies today, such as Salesforce, Siebel, Sage, Microsoft Dynamics, Pega, Infor, etc

In 2017, the top 10 CRM software vendors accounted for nearly 60% of the global CRM applications market amounting to $27.2B in license, maintenance and revenues. Last year Salesforce led the pack with a 25% market share, followed by Adobe and Oracle. Continue reading

Posted in Saleforce CRM, salesforce community implementation, salesforce consultant, Salesforce Einstein, Salesforce Implementation.

Salesforce Data Security

Security is one of the major concerns in any field now-a-days. And then comes the “Data security”. As the name indicates itself, is a way to secure our data . One of the most common method of practicing data security is the use of authentication. With authentication, users must provide a password, code, specific data, or some form of data to verify identity before access to a system or data is granted.

Now a days, data security is an important aspect of IT companies of every size and type. It is important to get the right Data Security Solutions in order to meet the challenging threats. Continue reading

Posted in Application Security, Data Security, salesforce community implementation.