What is Pardot?
We have all undoubtedly heard about how great it could be for sales people, but is that as far as this powerful tool can take Salesforce users? Of course not. Pardot Dashboard is a perfect tool to include as part of your Higher Ed Salesforce implementation.
Pardot is B2B marketing automation solution that ultimately makes the jobs of sales and recruiting teams much easier. We have seen more and more Higher Ed Salesforce pardot implementations including Pardot for their recruiting teams and it’s obvious why once you begin using it.
The features in Pardot software implementaton provide a seamless connection between your marketing campaigns and how your recruiters can interact with prospects. Continue reading