Data is the most valuable asset of an organization and good data quality is absolutely priceless. As evident from the analysis, bad data is one of the top reasons for the failure of a CRM project as it provides you incomplete, inaccurate and confusing information and thereby misleading the management into making an incorrect decision.
Duplicate data in salesforce is one of the major reasons for bad data quality and it sucks the life out of an effective salesforce by clogging the organization’s work system. It hampers efficiency, performance and of course the profitability of the organization. Rather than utilizing time in converting the new lead, the sales reps time gets wasted on working on the duplicate leads resulting in lower efficiency.