Solving Case Response Time Issues with SalesForce

Covid-19 Pandemic has posed a significant challenge to Business Process Outsourcing Sector, and it’s now when companies realize how crucial Case Response Time can be. As the companies are down-sizing, the load of Inbound Data is increasing multifold, posing a challenge to the sector.

But what is Case Response Time?

Case Response Time or Service Response Time is the period between when a customer requests for service, inquires, registers a complaint, and when it is responded. It is a major contributor to a company’s potential to retain top and high priority customers.

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Posted in Case Response Time.

Einstein Analytics

Einstein Analytics is a self-service application, which provides the functionality to work on a large amount of data. Here, we can explore our data to discover something new. We can instantly visualize our data and can show how we are doing in our business and what’s the possibility for next month or year, we can also create a dashboard to visualize the latest data.

Einstein Analytics provides the capability to create aggregated views of all data whether it is coming from Salesforce Data, External Data, CSV File, etc. See below in the attached screenshot. To aggregate it, you need to load Dataset. Now, you can easily visualize and explore your data from the business dataset.

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Posted in Salesforce Einstein.

The Duplicate Data Crisis

Have you ever given a thought as to how tremendously duplicate data impairs the productivity and efficiency of your business processes and the overall negative implications it has on your company? As more and more companies have been rampantly exploring Big Data in order to offer better customer experiences across various channels, they have been facing several challenges related to duplicate data. Research says that a minimum of 15% of the lead database consists of duplicate records and that businesses lose around 20% of revenue due to bad data quality. Duplicate records, multiple instances of a single lead, redundant data; no matter what you call them, they are your biggest nemesis!

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Posted in Data Deduplication.

Surveys in Salesforce

Initially, Salesforce Surveys were originated in Spring’18 release. This basic feature allows us to create easy-to-use forms for collecting the feedback as well as data by using the simple editor. All the salesforce survey data you collect is stored within your org. If we’re looking for easily mapped responses directly into the Salesforce(standard as well as custom objects) automatically, then surveys are the best option. Through surveys, we can send follow-ups and we can add questions to our surveys and also customize or brand our surveys as well.

This blog will take you through what survey tools stand out as a great addition to the Salesforce platform. We can also use Salesforce to view survey data, create reports as well as dashboards and sharing these with our company.

Salesforce develops “Survey Product” further with every release (Winter’20), we put more efforts or power in the hands of admins to be able to send out surveys using an action on the process builder. Salesforce Surveys are used through transactional emails.

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Posted in Salesforce.

Introduction to Customer Data Platform

In this technology-driven world where data is considered as the oil for market and company mechanism, technology is advancing towards more customer-centric solutions. Data is and will be considered the driving force whether it’s from an offline or online source, segmented according to the channels or available in a different environment. Now companies are inclined towards personalization of customer data which will result in better marketing approaches towards prospective customers and to tend current customers in the best possible method.

We already had Customer Relationship Management (CRM) and Data Management Platform (DMP) for the purpose of engaging customer data and the newest entrant in this field is the Customer Data Platform (CDP). As both CRM and CDP start with the customer, there is a bit confusion between the two as CDP was regarded as an extension of CRM. As the market evolved with the usage of CDP, the confusion between CRM and CDP has been cleared. We are going to be more elaborative on CDP in this blog as this is the new tool which is considered as the latest fad in mark tech.

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Posted in Salesforce.

How does Salesforce Einstein help to transform the business industry?

Salesforce Einstein is the world’s smartest CRM platform that helps you to grow your business in a more effective and efficient way. Salesforce Einstein is the artificial intelligence technology that has been developed for the Salesforce customer success platform. It delivers the right recommendations to customers and employees to ensure that the business processes run smoothly.

The purpose of salesforce Einstein is to solve the problems of customers across sales, marketing and, IT services. Anyone in organizations can use Salesforce Einstein for analyzing their data, predicting, and planning their future course of business. The managers can also use this to automate their tasks as well as decision making.

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Posted in Salesforce Einstein.

Introduction to Search Engine optimization

As I explained in my earlier blog, Digital marketing has four pillars ie; Search Engine Optimization, Search Engine Marketing, Social Media Optimization, and Social Media Marketing. In this blog, I will focus on the concept of Search Engine Optimization.

What is Search Engine Optimization

Search Engine Optimization (SEO) is a process by which you can increase the visibility of your product, services or website on any search engine platform through organic method (without spending money it’s totally based on efforts) with a better ROI. Search Engine Optimization is also known by SEO.

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Posted in Digital Marketing.

Importance of Social Media in B2B Product Marketing

The importance of social media is growing at a rapid rate. With more digitization, more and more people are starting to use social media websites more often and very efficiently. It is the next big industry and is bound to become bigger in the coming years.


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Posted in The importance of social media in business.

XML Parsing: Using MINIDOM Vs Element Tree (etree) in Python

Brief About XML- XML is Extensible Markup Language which stores information in Hierarchical structure. It is similar to HTML but allows to make your own tags in a totally customized way.

The best part of XML is Self-Descriptive so easy to store data into XML & Awesome in exchanging between different sources.

Now Let’s come to parsing-

Python XML Parsing means by using a program we generate an internal representation of serialized XML tags. It forms a tree structure internally in memory which is easy to maintain.

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Posted in Xml Parsing Python.

Salesforce Platform Events

Salesforce Platform Events are just like another custom object that is used to connect External sources through Business Processes in Salesforce.

Consider a scenario where an app in salesforce notifies to an external app and in another one where an external product app notifies Salesforce for completion of manufacturing. So here salesforce and external system communicate through Platform event messages.

Salesforce Platform Events Triggers are part of the salesforce enterprising messaging platform and this platform provides an Event-driven architecture that enables the app to communicate inside and outside of Salesforce.Event-Driven Software Architecture

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Posted in Salesforce.