Surveys in Salesforce

Initially, Salesforce Surveys were originated in Spring’18 release. This basic feature allows us to create easy-to-use forms for collecting the feedback as well as data by using the simple editor. All the salesforce survey data you collect is stored within your org. If we’re looking for easily mapped responses directly into the Salesforce(standard as well as custom objects) automatically, then surveys are the best option. Through surveys, we can send follow-ups and we can add questions to our surveys and also customize or brand our surveys as well.

This blog will take you through what survey tools stand out as a great addition to the Salesforce platform. We can also use Salesforce to view survey data, create reports as well as dashboards and sharing these with our company.

Salesforce develops “Survey Product” further with every release (Winter’20), we put more efforts or power in the hands of admins to be able to send out surveys using an action on the process builder. Salesforce Surveys are used through transactional emails.

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Posted in Salesforce.

Introduction to Customer Data Platform

In this technology-driven world where data is considered as the oil for market and company mechanism, technology is advancing towards more customer-centric solutions. Data is and will be considered the driving force whether it’s from an offline or online source, segmented according to the channels or available in a different environment. Now companies are inclined towards personalization of customer data which will result in better marketing approaches towards prospective customers and to tend current customers in the best possible method.

We already had Customer Relationship Management (CRM) and Data Management Platform (DMP) for the purpose of engaging customer data and the newest entrant in this field is the Customer Data Platform (CDP). As both CRM and CDP start with the customer, there is a bit confusion between the two as CDP was regarded as an extension of CRM. As the market evolved with the usage of CDP, the confusion between CRM and CDP has been cleared. We are going to be more elaborative on CDP in this blog as this is the new tool which is considered as the latest fad in mark tech.

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Posted in Salesforce.

How does Salesforce Einstein help to transform the business industry?

Salesforce Einstein is the world’s smartest CRM platform that helps you to grow your business in a more effective and efficient way. Salesforce Einstein is the artificial intelligence technology that has been developed for the Salesforce customer success platform. It delivers the right recommendations to customers and employees to ensure that the business processes run smoothly.

The purpose of salesforce Einstein is to solve the problems of customers across sales, marketing and, IT services. Anyone in organizations can use Salesforce Einstein for analyzing their data, predicting, and planning their future course of business. The managers can also use this to automate their tasks as well as decision making.

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Posted in Salesforce Einstein.

Introduction to Search Engine optimization

As I explained in my earlier blog, Digital marketing has four pillars ie; Search Engine Optimization, Search Engine Marketing, Social Media Optimization, and Social Media Marketing. In this blog, I will focus on the concept of Search Engine Optimization.

What is Search Engine Optimization

Search Engine Optimization (SEO) is a process by which you can increase the visibility of your product, services or website on any search engine platform through organic method (without spending money it’s totally based on efforts) with a better ROI. Search Engine Optimization is also known by SEO.

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Posted in Digital Marketing.

Importance of Social Media in B2B Product Marketing

The importance of social media is growing at a rapid rate. With more digitization, more and more people are starting to use social media websites more often and very efficiently. It is the next big industry and is bound to become bigger in the coming years.


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Posted in The importance of social media in business.

XML Parsing: Using MINIDOM Vs Element Tree (etree) in Python

Brief About XML- XML is Extensible Markup Language which stores information in Hierarchical structure. It is similar to HTML but allows to make your own tags in a totally customized way.

The best part of XML is Self-Descriptive so easy to store data into XML & Awesome in exchanging between different sources.

Now Let’s come to parsing-

Python XML Parsing means by using a program we generate an internal representation of serialized XML tags. It forms a tree structure internally in memory which is easy to maintain.

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Posted in Xml Parsing Python.

Salesforce Platform Events

Salesforce Platform Events are just like another custom object that is used to connect External sources through Business Processes in Salesforce.

Consider a scenario where an app in salesforce notifies to an external app and in another one where an external product app notifies Salesforce for completion of manufacturing. So here salesforce and external system communicate through Platform event messages.

Salesforce Platform Events Triggers are part of the salesforce enterprising messaging platform and this platform provides an Event-driven architecture that enables the app to communicate inside and outside of Salesforce.Event-Driven Software Architecture

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Posted in Salesforce.

Salesforce Einstein Vision

Salesforce Einstein Vision is a part of Einstein Platform services technology, a set of powerful new APIs that allow and Heroku developers of all skill levels to bring image recognition to CRM and build AI-powered apps fast.

Einstein vision creates easy to build deep learning models for every use case including the:

  1. Visual search,
  2. Brand detection
  3. Object identification
  4. Einstein Image Classification
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Posted in Salesforce Einstein.

Lightning Experience Console

Salesforce Console apps provide a tab-based user interface well suited for fast-paced work environments. It facilitates the management of multiple records on a single screen and allows users to quickly find the information they need and make edits by reducing time spent clicking and scrolling to find, update, and create records.

The salesforce console is ideal for Sales and Service folks. Support agents can easily track cases as priorities of cases change and can use more than one application at once. Sales reps have quick access to all the tools for generating leads, close deals, and manage relationships.

Lightning Console can also be customized by personalizing navigation’s item menu, or by using Lightning App Builder to create custom Lightning pages so that users always have the records they need in a layout. Customizations can also include customizing salesforce console utilities for quick access to productivity tools, like softphones and History, assigning the app to the appropriate user profiles, displaying knowledgebase articles alongside cases, creating custom actions with keyboard shortcuts, or chatting with customers over the web with Chat.

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Posted in Lightning Console.

Introduction to Big Data

In order to understand Big Data, let’s start with:

What is Data?

Data is a piece of information that includes symbols, quantities, and characters on which a computer performs its operations. Data can be stored and transferred as electric signals, magnetic signals or any other suitable form.

Introduction to big data

Big Data is also data, but the volume of data is very high. Big Data is used to describe a collection of data that is huge in size and increases exponentially with time. This data is so large that none of the traditional data management tools are able to store and process it.

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Posted in Introduction to Big Data.