Search Engine optimization

As I explained in my earlier blog, Digital marketing has four pillars ie; Search Engine Optimization, Search Engine Marketing, Social Media Optimization, and Social Media Marketing. In this blog, I will focus on the concept of Search Engine Optimization.

What is Search Engine Optimization:

Search Engine Optimization (SEO) is a process by which you can increase the visibility of your product, services or website on any search engine platform through organic method (without spending money it’s totally based on efforts) with a better ROI. Search Engine Optimization is also known by SEO. Continue reading

Posted in Digital Marketing, Off-Page SEO, On-Page SEO, Search Engine Optimization, What is Search Engine Optimization.

Importance of Social Media in B2B Product Marketing

The importance of social media is growing at a rapid rate. With more digitization, more and more people are starting to use social media websites more often and very efficiently. It is the next big industry and is bound to become bigger in the coming years.

 

importance of social media Continue reading

Posted in Advantages of social media for business, Importance of social media, The importance of social media in business.

Ways to Integrate Heroku with Salesforce

In any enterprise, there are various services, and those services are built through different programming languages and may be also running on different platforms. There are instances on various systems (for e.g. An accounting system) that run on a platform and the Cloud Services are rendered through the Salesforce platform. This enterprise application is deployed on Heroku and needs to be integrated with Salesforce. Let us first understand “What is Heroku?”.

What is Heroku?

Heroku is a cloud platform as a service (PaaS) supporting many programming languages. One of the first cloud platforms, Heroku has been in development since June 2007, once it supported entirely the Ruby artificial language, but presently supports Java, Node.js, Scala, Python and plenty of others. Continue reading

Posted in Heroku, Heroku Connect Salesforce, Heroku with Salesforce, What is Heroku.

XML Parsing Python

XML Parsing: Using MINIDOM Vs Element Tree (etree) in Python

Brief About XML- XML is Extensible Markup Language which stores information in Hierarchical structure. It is similar to HTML but allows to make your own tags in a totally customized way.

The best part of XML is Self-Descriptive so easy to store data into XML & Awesome in exchanging between different sources.

Now Let’s come to parsing-

Parsing XML means by using a program we generate an internal representation of serialized XML tags. It forms a tree structure internally in memory which is easy to maintain.

XML parsing python Continue reading

Posted in Mirketa, Salesforce, What is XML Parsing, Xml Parsing, Xml Parsing Python, Xml parsing with java.

Salesforce Platform Events

Platform Events are just like another custom object that is used to connect External sources through Business Processes in Salesforce.

Consider a scenario where an app in salesforce notifies to an external app and in another one where an external product app notifies Salesforce for completion of manufacturing. So here salesforce and external system communicate through Platform event messages.

Platform Events are part of the salesforce enterprising messaging platform and this platform provides an Event-driven architecture that enables the app to communicate inside and outside of Salesforce. Continue reading

Posted in Mirketa, Salesforce, Salesforce Platform Events, Salesforce Platform Events Example, what are salesforce platform events, What is platform events in salesforce.

Salesforce Einstein Vision

Salesforce Einstein Vision is a part of Einstein Platform services technology, a set of powerful new APIs that allow force.com and Heroku developers of all skill levels to bring image recognition to CRM and build AI-powered apps fast.
Einstein vision creates easy to build deep learning models for every use case including the

  1. Visual search,
  2. Brand detection
  3. Object identification
  4. Einstein Image Classification

For example, the top wholesaler is using Einstein Salesforce Vision’s image recognition to improve their lead qualification process for its restaurant and catering division. Continue reading

Posted in Einstein AI, Einstein Platform, Mirketa, Salesforce AI, Salesforce Einstein, Salesforce Einstein Vision, Uncategorized, What is Salesforce Einstein.

Lightning Experience Console

Salesforce Console apps provide a tab-based user interface well suited for fast-paced work environments. It facilitates the management of multiple records on a single screen and allows users to quickly find the information they need and make edits by reducing time spent clicking and scrolling to find, update, and create records.

The console is ideal for Sales and Service folks. Support agents can easily track cases as priorities of cases change and can use more than one application at once. Sales reps have quick access to all the tools for generating leads, close deals, and manage relationships.

Console can also be customized by personalizing navigation’s item menu, or by using Lightning App Builder to create custom Lightning pages so that users always have the records they need in a layout. Continue reading

Posted in Lightning Console, Lightning Experience, Lightning Experience Salesforce, Mirketa, Salesforce API, Salesforce Console.

Introduction to Big Data

In order to understand Big Data, let’s start with:

What is Data?

Data is a piece of information that includes symbols, quantities, and characters on which a computer performs its operations. Data can be stored and transferred as electric signals, magnetic signals or any other suitable form.

What is Bigdata?

Big Data is also data, but the volume of data is very high. Big Data is used to describe a collection of data that is huge in size and increases exponentially with time. This data is so large that none of the traditional data management tools are able to store and process it. Continue reading

Posted in Applications of Big Data, Big Data in Health Care Industry, Future Trends of Big Data, Introduction to Big Data, Mirketa, Types of Big Data, What is Big Data, What is Data.

SALESFORCE GEOLOCATION DATA

Dealing with data in a location friendly manner is not a new problem. Way past, when Apex was, however, a brand new language and lacked some higher mathematical functions like sine and cosine Trying to determine location without things like sine and cosine was technically not possible. So that was three things that salesforce lacked. One solution can be to tag data based on a database that could translate ZIP codes into latitude and longitude and then do queries based on squares. Because when you don’t have trig on your side, squares are much easier to deal with.

Although it was too hectic as a task, it was also kind of fun.

But now after Winter ’13, you can get even more awesome without the hackery. Continue reading

Posted in Geolocation Data in Salesforce, Geolocation Data Type in Salesforce, Mirketa, MirketaInc, Salesforce, Salesforce Geolocation Data, Salesforce Geolocation Data Type, What is Geolocation Data Type in Salesforce.

Virtualization vs Containerization

Introduction: Virtualization helps to manage workloads by transforming traditional computing method and make it more scalable. Containerization is a lightweight alternative of virtualization, it involves encapsulating of an application in a container with its own operating system. Application can be run on any physical memory without caring about dependencies.

Key Difference b/w virtualization and Containerization:

Virtualization- It is a process of creating a virtual version of physical object. In terms of computing hardware virtualization is the process of creating virtual instances of real hardware. We can run a complete operating system on virtual hardware. Continue reading

Posted in Containerization, Difference b/w virtualization and Containerization, Mirketa, Salesforce, Virtualization, VIRTUALIZATION VS CONTAINERIZATION, What is virtualization and Containerization.