Machine Learning with Python

Machine Learning and Artificial Intelligence are considered as an integral part of the future technologies.

Artificial Intelligence is an area focused on developing intelligent machines that work and react like humans. To achieve this Artificial Intelligence considers all the traits that can help achieve the feat, these traits include perception, learning and planning. Machine learning on the other hand focuses on development of programs in such a way that systems can access data and use it to learn for themselves Artificial Intelligence focuses on making machines smart i.e. react as the situation demands whereas machine learning is based on providing machines access to data, making them learn themselves which makes their decisions learnt rather than smart.

For purview of our topic lets focus on Machine Learning now. Continue reading

Posted in Artificial Intelligence, Machine Learning, Salesforce AI, Salesforce Machine Learning. Tagged with , , , .

Machine Learning vs. Artificial Intelligence-The identical twins or are they really?

Since you are reading this, I assume you are aware of, or at least have heard about Machine Learning and Artificial Intelligence. Being two of the hottest buzzwords in the industry right now, these are often used interchangeably leading to some confusion. However, these two have different meanings and applications. The two terms are very strongly related though, as they share a containership relationship between them where the former is a subset of the later. Lets dive deep into these topics and try to find the reason for this confusion and related solutions.

Why this confusion?

The main culprit behind this confusion is the interchangeable use of these two terms and the limited knowledge of the subject among the developer as well as user community. Artificial intelligence is heavily dependent on machine learning,

Machine Learning and AI confusion

Machine Learning and AI confusion

which has led to the perception that both terms refer to the same thing. This confusion has spread like wildfire in the industry and only people who are experts in this field, know the clear distinction among these terms.

Artificial Intelligence-The Big Brother

Artificial Intelligence is the intelligence demonstrated by machines which emulates a human like thinking and behavior, allowing them to make their own decisions in real life situations. Going by the computer science definition, AI is referred to as the study of intelligent agents, which are devices that perceive their environment and take actions accordingly in order to maximum fulfillment of their goals. These agents mimic certain cognitive functions, which humans relate with the human mind, like problem solving and learning. AI, traditionally, attempts to solve problems such as Reasoning, Knowledge Representation, Learning, Planning, Natural Language Processing etc. Generating an intelligent agent which can think like humans is the long-term goal since it makes use of all the former techniques mentioned.   Continue reading

Posted in Artificial Intelligence, Machine Learning, Salesforce AI, Salesforce Einstein, Salesforce Machine Learning. Tagged with , , , .

Use TransmogrifAI to jumpstart Salesforce machine learning

Salesforce released TransmogrifAI, a machine learning library written in Scala that runs on top of Spark. This can be potentially deployed on any cloud such as Heroku/PostgreSQL platform. What all is involved in TransmogrifAI?

  • Language: Scala
  • Underlying engine: Apache Spark data processing engine
  • Deployment platform: A standalone local machine or cloud platform like Heroku

Let us explore a bit more about these new players in the scene and whether they will align with our need to build robust machine learning models. The entry barrier to using the TransmogrifAI library is likely to be the new tech stack that a typical Salesforce developer needs to scale up to.  Continue reading

Posted in Salesforce AI, Salesforce Einstein, Salesforce Machine Learning. Tagged with , , .

Salesforce DevOps (CI/CD) InfoGraphic

Start your journey to Salesforce DevOps with this infographic that captures introduction to different aspects of DevOps in Salesforce platform. It compares different approaches to Salesforce DevOps and finally has a deep-dive on Salesforce DX as well. Be it a free tool or a commercial one, do exercise caution while choosing any of the approaches – since it takes 6-12 months investment to stabilize a DevOps approach.

Salesforce DevOps InfoGraphic

Salesforce DevOps InfoGraphic


Need help with Salesforce DevOps?

Call us at 855-Mirketa or write to us at info (at) mirketa.com to get FREE consultation on how to get started with Salesforce DevOps.

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What is driving the need for Salesforce DevOps?

Salesforce DevOps is picking up steam with the recent focus on source driven development on Salesforce platform, particularly through increasing adoption of continuous integration and continuous delivery (CI/CD) using Salesforce DX. What contributed to this shift from ‘Changesets’ and ANT migration tool approaches? Following are some crucial factors: Continue reading

Posted in Salesforce DevOps. Tagged with , , , , .

“Playing with the Sentiments”-a blog on Sentiment Analysis

People have always had an interest in what other people think, or what opinion they hold. Since the inception of the internet, increasing numbers of people are using websites and social media platform for expressing their opinion. Due to platforms such as Facebook, Twitter etc., it has become feasible to analyze and extract the public opinion on a certain topic, news story, product, or brand. Opinions that are mined from such services can be valuable. Data mined from these sources can be analyzed and presented accordingly to easily identify the online mood (positive, negative or neutral). This allows individuals or business to be proactive as opposed to reactive when a negative conversational thread is emerging. Alternatively, positive sentiments can be leveraged to identify product advocates as well to shape the business strategy by seeing the parts of the strategy that are working.

Salesforce Sentiment Analysis

Sentiment Analysis

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Posted in Learn Salesforce, salesforce certified, salesforce consultant, Salesforce Einstein, Uncategorized. Tagged with , , , .

7 Ways Technology is Changing the Face of Treatment Centers

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Technology has provided healthcare many breakthroughs in recent years and Salesforce has been at the forefront of that. So if this is the case why are most treatment centers still so far behind. Everyday people are scouring the internet trying to find a great place to recover from the diseases of Mental Health and Addiction. It’s estimated that over 20 million Americans over the age of 12 have an addiction. Many treatment centers lack the basic tools needed to be able to serve these patients with the care they need. As a consulting partner for Salesforce we have seen technology changing the face of Treatment Centers. Technology is providing treatment centers with the advanced tools needed to navigate the ever changing landscape. We’re going to outline 7 ways that technology is changing the face of treatment centers.

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1. The addition of a CRM or Patient Relationship Management platform to the contact center is the number one way to better serving your patients. We have seen organizations taking notes on note pads or using excel to track patient calls. This is a major problem, in my experience working in a very busy Contact Center even your very best admissions representative will miss a follow up. Also in my experience, as a recovering alcoholic with almost 7 years of sobriety, I know that when I was ready to get help patience was not one of my strongest areas. So timely follow ups and the ability to take a call from beginning to end without hanging up the phone has resulted in a 35% increase in patient admissions based on case studies we have conducted.
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Posted in Agile, Salesforce, salesforce administrator, Salesforce Challenges, Salesforce cloud Implementation, salesforce community implementation, salesforce consultant, salesforce customization, salesforce development, salesforce for healthcare, salesforce for medical clinics, salesforce for NonProfit, salesforce for small business, salesforce integration, Salesforce Support Packages, salesforce Tips & Tricks, Salesforce.com. Tagged with , , , , , , , .

Salesforce for Wineries: The Customized Winery and Spirits CRM

Any business trying to grow and increase their client base needs a customer relationship management (CRM) software program. It’s just a simple fact that even the smallest businesses can’t avoid for very long before keeping track of clients starts to consume the entire day. Wineries are no exception. 

The wine industry has a tendency to be reactive with their wine sales after they build a client relationship. The wine industry needs to have a CRM that empowers wineries to take action proactively in their marketing efforts. Salesforce has this ability through the use of marketing automation, data analytics, and AI. Salesforce can use your winery’s historical data of purchases made by clients to predict what products that client may be interested in. This allows wineries to target specific customers with specific content.  

WineryPic

We hear a lot that wineries prefer to use a CRM or a software product that is specific to wineries. That’s a great option if you are just starting out, but you are missing out on a lot of value. It’s no secret that Salesforce’s success comes largely from its ability to be customized to each company’s specific requirements.  

To put it plainly, Salesforce can be made into a customized winery CRM. The advantage that Salesforce brings to wineries is the support received from the business and marketing analytics. So, a winery will have the ability to do what we have come to expect from a CRM plus provide these strong tools that are designed to drive more sales through smarter marketing campaigns. Salesforce will feel like your winery CRM, not just a generic winery CRM. There are even winery specific apps available as add-ons to Salesforce. For example, GreatVines is a winery and beverage distributor sales app that helps sales teams manage client data in a more customized way to the beverage industry. 

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Posted in Salesforce, Salesforce cloud Implementation, salesforce consultant, salesforce customization, Salesforce.com. Tagged with , , , , , , , .

Thinking About Marketing Automation For Higher Ed?

How can we put our name in front of someone right when they are thinking about committing to a brand? This is the question we ask ourselves in marketing. The best marketing campaigns deliver a coordinated high-quality experience across every channel and with every prospect interaction. Marketing automation tools from Salesforce bolster an organization’s ability to deliver this syndicated message. Higher education organizations are thinking more and more about how to attract news students through marketing as the space becomes increasingly competitive. Marketing automation is a dream for any organization. Salesforce has made it possible for higher education institutions, and Mirketa Inc is able to implement that possibility with you.

MarketingAutomation

The Salesforce marketing cloud unlocks incredible recruiting possibilities for the higher education space. At a high level, marketing cloud uses data collected about prospects to then market back to prospects in the way that makes the most sense to each prospect and higher education organization. Salesforce has the ability for organizations to track the activity of prospective students on their website. Let’s say for example that a recruiter has met a bright student at a recruiting event at a local high school and this student agrees to give the recruiter a few pieces of administrative data like their name and email. The recruiter would then go back and enter this student as a prospective student as a prospect in their Salesforce. From that moment forward the recruiter would be able to see what sort of things the student was clicking on while visiting the school website, what they were searching, and how often they came back to visit.

It is obvious how powerful this information would be in targeting students that higher education organizations might view as a potential fit for their university. This same technology within Salesforce will assign this prospect a grade that communicates how good of a fit they would be within a university. So, for example, if the prospect continues to search for programs and look at things that may not be a strength of a higher education institution, then that prospect’s grade would be a little lower. This sort of information-based targeting and grading has enormous implications in ensuring students who start with a university, finish with that university. This is a metric that the Higher Ed domain watches with a close eye. Higher education organizations want to reduce the churn of students as much as possible to uphold their university reputation. After all, reputation in higher education can be some of the best marketing available.

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Posted in Salesforce, Salesforce cloud Implementation, salesforce development, salesforce integration, salesforce Tips & Tricks. Tagged with , , , , , , .

FullCalendar Plugin in Salesforce Lightning Component

Fullcalendar plugin is quite a useful tool for many calendar related application. It has been widely used with various javascript applications and even visualforce pages.

However, this plugin is also compatible with lightning as it is entirely created using jQuery.

The first step in using this plugin with your lightning component is to download it and upload it as a zip folder to your dev org as a static resource.

Download link – https://fullcalendar.io/download/

Salesforce Lightning Component

Salesforce Lightning Widget for Calendar

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